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It was recently announced that popular online casino Red32 are to become the official sponsors of Swansea City. The squad currently play in The Championship and are considered as one of the up and coming teams in the division. This is just one of a number of new online casino sponsors striking deals with clubs up and down the country.

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Over the last few years online casino operators have begun to expand more and more into conventional advertising, and see football fans as a great market to engage with. Football clubs, on the other hand, see the bonus revenue from online casino sponsors as a great way to increase their profits.

Along with Red32, companies such as Mansion continue to set the trend. Since 2006 they have emblazoned the shirts of top-flight club Tottenham Hotspurs. The growth of online casino sponsorship isn’t confined to the UK; 888 are the proud sponsors of Seville in Spain’s La Liga. Another Premier League club, West Ham, also agreed a sponsorship deal with SBOBET in December 2008.

It was recently revealed that 188Bet have taken the unprecedented step of sponsoring two Premiership clubs at the same time. Both Bolton Wanders F.C. and Wigan have agreed deals with the online casino to provide them with bonus payments. 188Bet are an online casino specialising in in-play football betting jackpots and have previously done much of their business in Asia. 188Bet’s dual sponsorship is not just first for online casinos, but for any company.